BON Advocates Inclusiveness, Transparency as FG Launches Audience Measurement System
By Babatunde Tiamiyu The Minister of Information and National Orientation, Alhaji Mohammed Idris , has launched the Audience Measurement System at an event put together by the Advertising Regulation Council of Nigeria, ARCON, National Broadcasting Commission, NBC, and FNEIL. Alhaji Malagi, said the system, through the use of the passive method of data collection and technologically…