By Babatunde Tiamiyu
The Minister of Information and National Orientation, Alhaji Mohammed Idris , has launched the Audience Measurement System at an event put together by the Advertising Regulation Council of Nigeria, ARCON, National Broadcasting Commission, NBC, and FNEIL.
Alhaji Malagi, said the system, through the use of the passive method of data collection and technologically driven, is capable of delivering adequate data regarding viewership and listenership of broadcast media houses in the country.
This was made known in a statement by the Executive Secretary of BON, Dr. Yemisi Bamgbose
At the event which also had the Chairman of Broadcasting Organizations of Nigeria, BON, Comrade Salihu Dembos and some other CEOs of broadcast media houses, the Executive Secretary of BON, Dr. Bamgbose emphasised transparency, inclusiveness and affordable subscription that will ensure a level praying ground for all broadcast media houses.
Dr. Bamgbose reiterated on the need to always carry media Organizations along on issues that may have a direct impact on their business from time to time.
