THE POWER OF “BUY NIGERIA” CAMPAIGN IS THE FOCUS OF TODAY’S VIEWPOINT. IT IS WRITTEN BY EMMANUEL DADA, A YOUTH CORPS MEMBER SERVING AT PENSIONERS FM.
“Buy Naija” Or “Buy Nigeria” initiative is a campaign promoting and encouraging the purchase of Nigerian-made goods and services.
The goal is to support local industries through patronage of their goods and services by Nigerians, boost Nigeria’s economy, and create jobs for Nigerians.
The campaign which has gained significant traction in recent years, with many Nigerians embracing the idea of patronizing home grown businesses and products, is a move to foster economic growth and development.
“Buy Nigeria” initiative has emerged as a beacon of hope for local business owners In Nigeria and encourages Nigerians to prioritize locally made goods and services, unlocking a plethora of benefits for the country and its citizens.
By patronising Nigerian-made products and services, local industries will receive the much-needed boost to expand, innovate, and create job opportunities.
Over the years, the Federal Government has been encouraging Nigerians to buy locally produced goods to strengthen the naira and support the economy, which will ensure self-sufficiency and reduce the country’s reliance on imported goods.
Moreover, it will enable Nigeria to harness its vast resources, develop its industrial sector, and become a producer rather than just a consumer.
Self-sufficiency also enhances the country’s global competitiveness, paving the way for export opportunities and international trade.
Furthermore, Nigerian-made products often embody the nation’s rich cultural heritage, showcasing its unique craftsmanship, artistry, and traditions, therefore, by supporting local industries, Nigerians help to preserve the nation’s cultural treasures, passing them down to generations to come.
According to business magnate and philanthropist, Tony Elumelu, when Nigerian products are bought, Nigerians are not just buying products, they are also creating jobs, stimulating innovation, and growing the economy.
Similarly, former vice president, professor Yemi Osinbajo SAN, said patronizing local industries will grow the economy, create jobs and wealth, while economist and director general of the world trade organization, WTO, Dr. Ngozi Okonjo-Iweala, asserted that buying Nigerian-made products is not just a patriotic duty, but an economic imperative.
Unfortunately, despite its numerous advantages, the “Buy Nigeria” initiative remains largely untapped with a large section of the populace foreign-products-inclined.
Many Nigerians remain unaware of the quality and diversity of local products, or are skeptical about their efficacy.
Therefore, it is essential for Nigerians to explore and experience the benefits of Nigerian-made goods first hand, fostering a culture of trust and loyalty.
In conclusion, the “Buy Nigeria” initiative holds immense potential for transforming the nation’s economic landscape and by embracing home grown excellence, Nigerians can contribute to a more prosperous, self-sufficient, and culturally rich society.
